March 28, 2017

Google Agency Blog Announces Best YouTube Ads of 2016

December 27, 2016 MarketingNewz Staff

The Google Agency Blog over the holiday’s shared the results of the #TheYouTubeAd of 2016 contest, in association with The Webby Awards. Category: #TheYouTubeAd That Goes Straight To The Heart Winner: Budweiser | Chicago Cubs 2016 World Series Champions | Harry Caray’s Last Call | Fly The W (VaynerMedia, MediaCom) […]

Instagram Has a Half Million Advertisers

September 23, 2016 MarketingNewz Staff

Instagram says that it now has 500,000 advertisers on its platform. “Today, we’re excited to announce there are more than 500,000 advertisers growing their businesses on Instagram,” they said in their blog announcement. “In just six months, the number of advertisers has more than doubled. And that includes a variety […]

Facebook Ties Inventory Data Into Its Ad Serving

September 21, 2016 MarketingNewz Staff

Facebook is getting better at competing for brick & mortar ad dollars, announcing an ability to tie a retailers inventory into their product ads, so that they aren’t advertising out of stock items. Very smart and necessary to compete with Google for online retail ad dollars. Just this past June, […]

Behavioral Targeting Coming to SnapChat

August 30, 2016 MarketingNewz Staff

SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer report referenced by BusinessInsider. SnapChat Director of Revenue Operations, Clement Xue, said in the report that SnapChat was going to launch behavioral targeting capabilities by the end of September. Per BI, SnapChat will initially based all […]

Is Adblocking Stealing?

August 8, 2016 MarketingNewz Staff

Rufus Olins hosted a session on adblocking at the 2016 Shift Conference in London. The session looked at where adblocking would be in 5 years and how it would impact online publishing and advertising and whether or not adblocking would put us all out of a job, as Piers North […]

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