April 26, 2017

Internet Marketing Keywords Have Double Meanings

January 13, 2009 Aaron Wall

Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?

Display Ads Build Brand Awareness

December 16, 2008 Andy Beal

Whenever I’m asked “what type of click-thru-rate do ads on Marketing Pilgrim receive?” my reply often suggests that the inquirer take a look at Google AdWords, if they’re only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but […]

Differences In PR And Marketing

December 2, 2008 Janet Meiners

Vocus, the company that owns PRWeb sponsored a study by the Society for New Communications Research. They talked to over 420 marketing and PR professionals about the different ways they view press releases.

Establishing Priority For Search Marketing

October 28, 2008 Manoj Jasra

Whether you are an in-house search marketing strategist at a large organization or you’re an agency who has a search marketing champion, there is a common barrier that you will consistently come across: Establishing priority for search marketing in conjunction with getting buy-in from required stake holders. Below I have […]

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