Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?
Wow! 2008 is almost over and what a years it been. What better way to end such an important year in search marketing, than by having a quick look back at our top stories and tips for 2008 – as voted by you, the ineedhits’ community.
Whenever I’m asked “what type of click-thru-rate do ads on Marketing Pilgrim receive?” my reply often suggests that the inquirer take a look at Google AdWords, if they’re only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but […]
It’s time to break out the Patchouli and embrace flower power, because the future of internet marketing is with hippies! Think I am crazy? Here’s a bit of back story to explain:
Vocus, the company that owns PRWeb sponsored a study by the Society for New Communications Research. They talked to over 420 marketing and PR professionals about the different ways they view press releases.
The last session of day 3 was about In-house SEO, PPC and campaigns. It covered all the issues experienced by in-house search marketers, which are similar to issues faced by SEO agencies, while performing SEO and PPC campaigns.
Here are several excerpts from an informative article by Lauren McKay, Editorial Assistant with CRM magazine, B2B Marketers Still Hesitant to Get Social:
Whether you are an in-house search marketing strategist at a large organization or you’re an agency who has a search marketing champion, there is a common barrier that you will consistently come across: Establishing priority for search marketing in conjunction with getting buy-in from required stake holders. Below I have […]