May 25, 2017

Advertising Is Four Times More Effective On The IPhone

February 10, 2009 Taylor Pratt

ReadWriteWeb reports that market research agency GfK released a report today that found iPhone users are more likely to recall and respond to ads than other mobile phone users. Surprising? Not really, but the report did find some very interesting statistics regarding mobile users.

Internet Marketing Keywords Have Double Meanings

January 13, 2009 Aaron Wall

Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?

Display Ads Build Brand Awareness

December 16, 2008 Andy Beal

Whenever I’m asked “what type of click-thru-rate do ads on Marketing Pilgrim receive?” my reply often suggests that the inquirer take a look at Google AdWords, if they’re only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but […]

Differences In PR And Marketing

December 2, 2008 Janet Meiners

Vocus, the company that owns PRWeb sponsored a study by the Society for New Communications Research. They talked to over 420 marketing and PR professionals about the different ways they view press releases.

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