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Monitor Blogs Or Die
By Andy Beal
Expert Author
Article Date: 2006-04-18
I don't think I've ever used "or Die" in a blog post before, but CNET has a warning from JupiterResearch for all marketers...
...JupiterResearch tells marketing professionals to keep their eye on blogs, where opinions that can harm brands can be easily and quickly circulated...so few of us actually make our opinions known online, those who do--typically, young men--are exerting a disproportionate influence across the blogosphere.
JupiterResearch advises businesses to use "buzz monitoring tools" to see how widely the thoughts of disgruntled customers have spread.
Either monitor your online reputation yourself or use the services of a reputation monitoring company. Either way, don't ignore bloggers.
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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