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New Line Markets With Tagworld
By Steve Rubel
Expert Author
Article Date: 2006-04-05
New Line Cinema is marketing the new Snakes on a Plane flick using a special promotion on TagWorld.
They are encouraging consumers to create a song that will be used in the movie, which hits theaters this summer. Another neat idea. I love how they are fishing where the fish hang out. (via del.icio.us/for/steverubel)
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Technorati: snakes on a plane
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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