By Steve Rubel
Expert Author
Article Date: 2006-02-21
Anyone who has spent any time around marketers has probably heard about the profession's "Four P's."
These are the core elements of marketing - product, price, place and promotion. Well, the more I think about it, blog marketing needs its own version of the four P's. How about these?
The Four P's of Blog Marketing
Passionate - Write about issues that are near and dear to your heart
Purposeful - Make sure you keep the end in mind; why are you blogging?
Present - Keep an eye on what's topical today
Positional - Take a stand on an issue and follow it
About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
