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Google Calls For Blogtimization
By David A. Utter
Staff Writer
Article Date: 2006-01-31
The Google AdSense team posted some advice about placing AdSense blocks in blogs and making the most of the space on the blog to better profit from those ads.
AdSense Publisher Support advised bloggers to "blogtimize" their work when using AdSense. A few simple suggestions on placement, they said, can help get the most out of those blog posts.
They recommend placing the medium rectangle ad format at the bottom of each post. "The medium rectangle also supports image ads, increasing the competition and revenue potential for that ad space." Since Google has experimented with CPM ads, which pay site publishers more than CPC ads, that looks like good advice.
Also, place ads where readers will notice them. Google suggests using them as a "commercial break" on the main page, with an ad after each post. Within individual posts, Google think a longer entry may benefit from "embedding a blended medium rectangle into your post and adding a banner at the end. For short entries, just place one medium rectangle or banner at the end."
Publishers can use section targeting to improve the relevance of their ads. Also, they should make use of colors and blend ad units with the blog's background color.
The AdSense team also brought up channels, a feature that allows publishers to assign channels to pages and track how different ads perform on them. This lets the publisher find the best performing combinations via the metrics Google provides.
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About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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