By Steve Rubel
Expert Author
Article Date: 2005-11-17
Tim Manners at Reveries has released survey results that gauges how marketers monitor/use blogs.
The topline finding is that a solid majority of marketers see blogs as opportunities, not threats. Takeaways:
61.8% of respondents say they do not monitor blogs
Those who do, monitor on an ad hoc basis
The "bleacher seat" monitoring services like Technorati are killing the "luxury box" tools from Intelliseek and Buzzmetrics in terms of awarness, but many are dissatisfied
45% have yet to suffer a blog attack
Nearly 40% say blog marketing has strong potential
Most respondents are behaving and are not trying to subvert bloggers
About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
