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Should The Jack In The Box Blog?

By Steve Rubel
Expert Author
Article Date: 2005-11-02

Here's the debate of the day at The Blogging Enterprise Conference. It came up during Shel Israel's talk.

Should this guy - the icon from the Jack In The Box ads - blog? I say no. Others like Scott Allen and Matt Mullenweg - who surround me here in a blog sandwich - disagree. Matt says he would read it.

Personally, I don't think Jack should blog. He should stay in the box. Blogs are for real people. Flash web sites are for characters. I stand by my earlier position on character blogging. What do you think?



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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.



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