To Podcast Or Not To Podcast, That Is The Question
By Steve Rubel
Expert Author
Article Date: 2005-07-01
Howard N. Karesh, Vice President, Ketchum Midwest Corporate Practice, has written a blog post outlining four reasons to have a corporate podcast and three not to.
If you don't necessarily need your audience to access your news instantly
If you want your listeners to have control over when they receive your information
If you want to transmit information easily worldwide without the technical requirements of a live Web cast or broadcast licenses
And don't bother podcasting if...
If your information is time-sensitive
If you're a publicly traded company looking to rely on podcasting to meet the SEC's RegFD requirements
If you need a large, live audience to receive your information at the same time, in real-time
What's disappointing about this piece is that Howard is writing about podcasts purely from the perspective that they could be a pseudo substitute for press releases or webcasts. He does not touch on how democratized the medium is and how its driving "consumer consumption" content created in a human voice. This, over time, could erode people eagerly drinking the waters that spew out from the PR jugs.
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About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
