Word of Mouth Marketing Gets BtoB People Buzzing

Submit Your Site For Free!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions

BLOG TALK

Become a WebProNews blog partner.

Yahoo Hoping For $22/Share Buyout From Microsoft
There’s no doubt that the current economic meltdown is hurting a lot of businesses. At the sharp end of the ...

One Laptop Per Child Project Visit

Amazon & iTunes Downloads Coming To YouTube

eBay Purchases More Companies

Nokia 'Comes With Music' Is Very Restricted

Gphone Already Sold Out!

Internet Radio Is Saved By Congress

Watch Sports And Stocks Through OneSeason

Facebook Redesign, Not Bad

SocialText Brings Facebook & Twitter Into Wikis

Previous Articles...

Word-of-Mouth Marketing Gets BtoB People Buzzing

By Brian Carroll
Expert Author
Article Date: 2005-06-16

I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

I wrote a post a while back you might want to check out, "Word of Mouth Marketing relies on reputation not branding."

The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques..." How do you feel about this conclusion? Where do you think WOM fits into a traditional lead generation strategy?

BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Reader Comments...

About the Author:
Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.