By Steve Rubel
Expert Author
Article Date: 2005-06-07
Every time I link to an article that I am mentioned in, thank goodness, Jeremy Pepper is there to leave a comment on my blog calling for me to be more transparent.
Here's my two cents: if the article subject focuses on me, my company or my clients, I will say so in the post and file it under "Shamless Promotion." Otherwise it's fair game. In this case, I was quoted as a source. And anyone who clicks on the link will see that clearly. Bad Steve for linking to an AP story on corporate blogging. Bad Steve.
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About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
