RSS Keeps On Trucking
By Shel Holtz
Expert Author
Article Date: 2005-04-27
DM News, the online news site for direct marketers, reports that RSS lets companies with smaller advertising and marketing budgets ...
... get content to targeted audiences that otherwise would be prohibitively expensive. The article by Joe Dysart cites Truckflix.com, an online jobs broker for truck drivers and trucking companies. Using RSS (presumably enclosures, although the article doesn't mention them specifically), the company is able to distribute hefty video files-20 MB and more-to drivers who subscribe to the site's feed. The videos from various trucking companies are designed to recruit drivers.
Excerpt (Added by WPN):
RSS Gives Marketers Uncensored Channel
"I think you're going to see RSS begin to appear on marketers' radar by Q4 of this year and really take off the following year," said Lee Odden, president of TopRank Online Marketing (www.toprankblog.com), a Web marketing service provider.
Like Weaver, Odden said the ongoing hassles of e-mail will spur an increasing number of marketers to turn to RSS as a clear, uncensored channel.
"There's nothing there to stop you from getting your message to the consumer with RSS," he said, "no filters to worry about."
About the Author:
Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
As a professional communicator, Shel also writes the blog a shel of my former self.
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