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Brian Williams, Katie Couric To Blog?
By Steve Rubel
Expert Author
Article Date: 2005-04-19
NBC may launch blogs for its top news anchors and celebrity interviewers as it seeks to maintain the appeal of U.S. network news among active online users, President Jeff Zucker said today.
What took so long? I would have thought they might have started blogging as soon as Rathergate hit.
(Added by WPN Editor) ...
Excerpt: NBC Chief Mulls Blogs for Top News Anchors
NBC Universal Television Group President Jeff Zucker said entering the generally opinionated world of blogs might be one way television networks could keep their grip on viewers who increasingly use the Internet for news.
"Over the next two years, network news is going to go through a lot more changes," Zucker said at a Yahoo conference on high-speed Internet use. "This is one of the biggest issues facing traditional network news divisions."
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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