Putting Bloggers In A PR Headlock, Good Luck
By Mike Manuel
Expert Author
Article Date: 2005-03-08
Tom Foremski at Silicon Valley Watcher shares the first of a two-part series on how blogging throws a wrench in corporate communications.
Tom asks how media "control" can be applied to the blogosphere and I think the easy answer is that it can't, at least not by traditional media and public relations standards. So therin lies the biggest challenge for companies: you can take the blue pill and do absolutely nothing and essentially hope that the online community stays clear of your brand, or you can take the red pill and begin devising a strategy that may not give you "control," but it will give you an active voice in the conversation.
Link: Silicon Valley Watcher
About the Author:
Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insider’s take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.
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