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The Seven Habits Of Effective Blog PR
By Steve Rubel
Expert Author
Article Date: 2005-02-25
Nick Wreden has a fantastic post on the seven habits of highly effective PR professionals who work with bloggers ...
Never pitch, personalize
Respect a blogger's time and intelligence
"A blog is not about you, it is about me"
Quality, not quantity
Feed the food chain
It's no longer just about the media
Keep learning
Blogging has become an important tool in every branding arsenal. But there are new rules for this new medium. Forget about "positioning" and "one-size-fits-all" press release blasts. Participate in intelligent conversations, not just with journalists but with everyone who helps define your brand.
Read the post at FusionBrand.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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