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AccuWeather's Faceless Blog
By Steve Rubel
Expert Author
Article Date: 2005-02-23
AccuWeather has a blog that I am not crazy about to say the least. Now I need to be careful about what I say about our friends at Accuweather ...
 ... because they compete with my client, WeatherBug.
So, for the most part, I will stay quiet and let you judge for yourself. What I will say, however, is that the blogger reminds me of The Unknown Comic from the Gong Show.
The bag look does not convey transparency and I think that's what the blogosphere is all about.
Link: AccuWeather blog
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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