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10 Reasons Why Marketers Should Blog
By Steve Rubel
Expert Author
Article Date: 2005-01-14
Blogs are a cheap, convenient and enjoyable form of PR and marketing that should be part of every business plan in 2005, writes Bob Cargill, senior creative director of Yellowfin Direct Marketing.
He offers 10 reasons why advertising, marketing and PR pros should blog:
- Blogs are interactive
- Blogs are humanising
- Blogs are inexpensive
- Blogs are immediate
- Blogs are infectious
- Blogs are empowering
- Blogs are enjoyable
- Blogs are authoritative
- Blogs are valuable
Blogs are popular
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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