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J-Bloggers Still Revolve Around The Mother Ship
By Steve Rubel
Expert Author
Article Date: 2005-01-13
Adam Penenberg at Wired News has a fascinating story about the challenges journalist bloggers face ...
... should they break news on their blogs, or on their employer's sites. Business 2.0 reporter Om Malik is the poster child here. Adam writes...
"For all the press that bloggers have received for revolutionizing journalism by bringing Gutenberg's printing press to the digital masses, when push comes to shove, journalists who operate personal weblogs face an inherent conflict of interest. In the end, it's the blogs that usually get short shrift."
Friend o'Steve Mary Hodder wonders what if journalists were held to a fairness standard, both in their paid work, for legacy media, and in blogging, would this issue would dissipate? Good questions!
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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