By Fredrik Wacka
Expert Author
Article Date: 2004-12-30
From Fortune To Gigablast. Here's a few of the blog related stories that have caught my interest the last couple of days... plus a couple articles on other subjects.
Why There's No Escaping the Blog "But how to speak directly to this swarm? Wary of a Mazda-like fiasco, most companies that want to blog try to walk a fine line: telling employee bloggers to be honest but also encouraging evangelism. Corporate propaganda almost always drives readers away; real people with real opinions keep them coming back."
Blogging: NOT For Everyone "You just got a whiff of what I don't dig about blogging - someone rants about something they just thought of. It's the opposite of helpful. I like my information from people who do some research."
The Long Tail ExplainedAs Hans Henrik I have with surprise noticed more and more people talking about "the long tail". It's an interesting market theory which Wired explains pretty good.
Better Site Search Than Google? I'm not very pleased with the Google site search you find below. It doesn't index all pages and it indexes too slow, I think. Gigablast promises to index all pages "...at the rate of about one page every five seconds" and that pages "...will be reindexed every hour if the content changes that often." Sounds good for bloggers. I will try it soon.
About the Author: Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.
