By Steve Rubel
Expert Author
Article Date: 2004-12-29
Heather Green at BusinessWeek reports on the grassroots movement to post video blogs. She contends that vlogs are compelling in the creativity they're unleashing ...
... and the changes they could bring to the media status quo.
"Following in the footsteps of text blogs, video blogs are starting to take off on the Internet. This new form of grassroots digital media is being shepherded along by groups of film makers and video buffs who started pooling publishing tips and linking to each other in earnest this year.
The results are astonishing, downright funny, and sometimes puzzling. However you describe it, the new video blogs, or what some call vlogs, are compelling in the creativity they're unleashing and the changes they could bring to the media status quo." About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
