"The people behind the scenes made the traditional media think twice about whether blogging is just a fad. If only more people read blogs, and if only the media could better define blogs.
Worth noting: In 1847, New York had sixteen daily newspapers to serve a population of approximately 400,000. Not much has changed, the printing press is just digital now." About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
