By Steve Rubel
Expert Author
Article Date: 2004-12-15
Heather Green came up with a really great description for RSS in her excellent introductory article.
She writes in BusinessWeek that really simple syndication is like your online paperboy ...
"If you're a news junkie, an online auction lover, or someone who wants to know when the latest songs, DVDs, and books are released, here's a technology that's perfect for you. Called Really Simple Syndication (RSS), it lets you pull together a list of Web sites you want to follow.
So instead of surfing through The New York Times site for news, going to eBay (EBAY ) to track a particular auction, or checking with Apple's (AAPL ) iTunes to see when a new recording is available, you can get access to all the information through one Web page or download to your computer. The information you get, called a feed, comes to you through a piece of software called a newsreader." About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
