eBay Purchases More Companies When auction revenue falls, eBay decides to bank on payment processing and online classifieds. eBay is buying online bill ...
By Steve Rubel
Expert Author
Article Date: 2004-12-15
Vin Crosbie paints his vision of the 2010 newspaper, seeing a portable, wireless and flexible electronic paper devices that streams enhanced RSS feeds...
"These wouldn't be today's plain-text, graphically empty RSS feeds. Instead, this future form of RSS would encapsulate publisher's or broadcaster's entire daily report in full graphical, interactive layout. This would include all hyperlinks to video or other multimedia. Imagine a hybrid of digital edition and website; all the graphical capabilities and layouts of the former, plus the interactivity and multimedia of the latter. Click the photo, see the video, etc. Click the links embedded in texts and related stories appear, etc.
If RSS can be adapted to encapsulate radio or video programming into Apple iPods (as is now beginning to be done), then future versions of it should be capable of encapsulating entire, hybrid 'converged' editions." About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
