Podcasts Help Radio Listening In UK One of the reasons I often hear as to why podcasting took off in the US is because of the poor choices available from ...
By Steve Rubel
Expert Author
Article Date: 2004-12-08
PRWeek.com is running a cool unscientific poll about next year's impact of blogs on public relations.
In 2005, blogs will be...
* The prime means of corporate outreach
* More important than now
* Like now, part of the marketing mix
* Losing their hold on the public
* Remembered as a fad
I voted for "Like now, part of the marketing mix," but it's a close race so far.
About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
