For example, here's a list of bloggers who are talking about this particular news story. I applaud them. This is a major sign that mass media and social media are indeed converging.
About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
