By Steve Rubel
Expert Author
Article Date: 2004-11-19
Did you know that The Public Policy Institute of New York State, a nonprofit think tank, has launched a new weblog focused on economic issues in upstate New York and related policy questions...
I didn't. Why should you care if you live outside New York? Because it showcases how any company or organization with intellectual capital can use weblogs to sway opinion, demonstrate thought leadership and also attract media interest. A key quote from this article...
"In just the first few weeks of postings, the blog's daily emailed summary has attracted a range of subscribers, including key New York State journalists, business leaders, state government officials, and academics." About the Author: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
