PoleJumper.com To Provide Advertisers With Targeted Marketing
By Jeremy Muncy
Staff Writer
Article Date: 2004-08-19
Polejumper.com uses a new algorithm designed by an international programming team that promises to allow users to find the web pages they are looking for faster with more relevant search results.
"Polejumper.com was created because of the frustration I had while searching for topics on other search engines," said company founder David Comeau. "When I search for a product or website I want to see results that are directly related to that search."
The traditional algorithms used by Findwhat.com Or Lycos tend to force people to wade through many pages of links that are not directly related to a surfers needs. In addition they can cause sponsored links to be directed to the wrong surfers, which wastes valuable advertising dollars.
"Advertisers will want to advertise with us, because businesses want to be where the people are at," Comeau said. "Advertising with Polejumper.com will be like having your business banner at a cashier's counter in a bank."
The bank analogy is particularly compelling in Polejumper.com's case. The company is offering an affiliate style financial incentive program called "Pole Position" to its users.
"Polejumper.com is the only search engine on the web that offers its users a guaranteed financial service," Comeau said. "This is not a lottery, where you have 1 chance in 1,000,000 to win."
About the Author: Jeremy Muncy is a staff writer for WebProNews.com
