MySpace Overtakes Yahoo In Ad Views According to Reuters, MySpace saw more advertiser ad views in June than Yahoo! Yahoo may be the second biggest search ...
By WebProNews
Staff Writer
Article Date: 2004-04-22
Interactive Advertising Bureau (IAB) has released the Final Full-Year 2003 Internet Ad Revenue Figures, and the report has revealed that ad sales across the Internet has risen 21% from the previous year. The biggest jump, however, was in keyword sales.
According to the report, keyword ad sales accounted for 35% of ad revenue generated. In fact, the Internet industry as a whole ended the year with a $7.3 billion worth of ad revenue.
2002
2003
Display Ads (Banners)
29%
21%
Sponsorship
18%
10%
Classified
15%
17%
Slotting Fees
8%
3%
Keyword Search
15%
35%
Interstitial
5%
2%
E-Mail
4%
3%
Rich Media
5%
8%
Referrals
1%
1%
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