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MSN Alters Search Ads
By WebProNews
Staff Writer
Article Date: 2004-03-19
MSN has announced that they are going to start labeling their paid search-listings more clearly. MSN is attempting make their ads more search term relevant.
This comes after years of criticizing from the FCC about the clarity of MSN's ad designation.
Starting on July 1, MSN will change the appearance of their sponsored ads. The top 3 ads will be highlighted with a box as well as marked with a "sponsored" designation. MSN will also replace their Overture listings with a suggested site from the editorial staff.
MSN's listings are powered by Yahoo's Inktomi algorithm. Karen Redetzki, MSN product manager, said in News.com that, "we've found that people spent more minutes with MSN Search, when we had algorithmic search results above the fold, 100 percent of the time."
She also stated that the changes were made in response to customer requests, not FCC warnings.
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