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Top Traditional Advertisers Account For 30% Of Online Ads
By DMNews.com
Source
Article Date: 2003-03-21
The top 100 traditional advertisers as of January had increased their share of the online ad market to more than 30 percent, up from 15 percent two years ago, according to a report released yesterday by Internet audience measurement company Nielsen//NetRatings.
Among the increases was that of AOL Time Warner, which boosted its online advertising by 28 percent since 2001, said Nielsen//NetRatings, New York.
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DMNewz.com is a major industry portal for Direct Marketers.
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