August 17, 2017

5 Reasons Businesses Need Data Visualization in 2017

May 25, 2017 Staff

The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for their clients as well. This is where data visualization comes in. The internet—or at least Google, Facebook, Microsoft, […]

Study Finds The Most Effect Video Ad Format

April 18, 2017 Staff

The results of a scientific media trial by YuMe examining the impact and value of pre-roll, mid-roll, outstream and social video across multiple screens, including mobile and PC, found that pre-roll is distinctly the most preferred video ad formats Compared to mid-roll and outstream, pre-roll is considered the least interruptive […]

Facebook Seeing Huge Growth In Advertisers

April 14, 2017 Staff

Facebook announced this week that more than 5 million businesses are advertising on the social network each month. That’s up from 4 million monthly advertisers in September 2016 and 3 million in March 2016. Big brand advertisers make up much of the ad spend, but to attract small businesses, Facebook […]

Marketers Will See Pre-Roll Video Ad Programs On Periscope

March 31, 2017 Staff

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue. “As video viewership on Twitter continues to grow, video has become an increasingly important […]

Paid Premium Subscriptions Considered by Twitter

March 27, 2017 Staff

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

Marketers Will Like AdWord’s Close Variant Matching

March 20, 2017 Staff

Managing paid search marketing campaigns can be very challenging for companies, especially when trying to account for all of the possible search strings that people enter when searching for a product. For example, the search queries “winter jacket” and “jacket for winter” are the exact same thing. So to make […]

Sponsored Content and Actual News Are the Same to Teens

November 30, 2016 MarketingNewz Staff

A Stanford Study of 7,804 students from middle school through college illustrated that young people are clueless in knowing what is actual news versus sponsored content. This study comes on the heels of fake news hysteria that Facebook and other social media sites possibly impacted the presidential election. Facebook CEO […]

The Marketing Cloud Gets Smarter with AI

September 20, 2016 MarketingNewz Staff

In a major initiative that has been in the works for two years, Salesforce is integrating artificial intelligence into all of its CRM cloud platforms. It enables any business to use clicks or code to build AI-powered apps that get smarter with every interaction. Their AI system learns from all […]

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