March 28, 2017

Paid Premium Subscriptions Considered by Twitter

March 27, 2017 Staff

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

Marketers Will Like AdWord’s Close Variant Matching

March 20, 2017 Staff

Managing paid search marketing campaigns can be very challenging for companies, especially when trying to account for all of the possible search strings that people enter when searching for a product. For example, the search queries “winter jacket” and “jacket for winter” are the exact same thing. So to make […]

Sponsored Content and Actual News Are the Same to Teens

November 30, 2016 MarketingNewz Staff

A Stanford Study of 7,804 students from middle school through college illustrated that young people are clueless in knowing what is actual news versus sponsored content. This study comes on the heels of fake news hysteria that Facebook and other social media sites possibly impacted the presidential election. Facebook CEO […]

The Marketing Cloud Gets Smarter with AI

September 20, 2016 MarketingNewz Staff

In a major initiative that has been in the works for two years, Salesforce is integrating artificial intelligence into all of its CRM cloud platforms. It enables any business to use clicks or code to build AI-powered apps that get smarter with every interaction. Their AI system learns from all […]

How To Become an Effective Marketer on YouTube

July 4, 2016 MarketingNewz Staff

Have you ever thought of being a YouTube star or perhaps really using YouTube and your personality to promote your business? You can do it just as literally thousands of YouTube entrepreneurs have done including one YouTuber Eric Bandholz. Bandholz is the Creative Directory and co-founder of Beardbrand, an Austin, […]

Scarcity and what it means to online marketing

May 15, 2016 Bill Conticchio

As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our fingertips” mindset. However, […]

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