Effective article marketing strategies can make the difference between making sales and not. One of the major factors is quality web content writing. It is crucial to reach an online audience, because writing for the web is much different from writing for print media. For example, keyword density is critical when publishing web content. The [...]

Titles or headlines are a lot like promises, which you make to your readers.  If you deliver on the promise of your headline, your readers will thank you.  If you don’t, you will leave readers feeling ripped-off and cheated.  Getting your balance right is what this brief post is all about.

Companies establishing a social media presence may make some missteps. Some of the brands known for their social presence, including Best Buy and Starbucks, can point to mistakes made along the way and to what the brand learned from it.

This morning’s session at Marketing Profs Digital Marketing Forum in Austin is Integrate Video into Your Marketing to Intensify Your Reach and Engagement. We have a full lineup of speakers today: C.C. Chapman- Founder, Digital Dads Jon Schroeder- Multimedia Producer, Crutchfield

Marketing trends change with the industry on a semi-regular basis. Depending on what’s technologically new or improved, marketing tactics adjust with those changes and affect the way businesses interact. Harris Interactive, an information gathering group for surveys, polls and web marketing analysis applications, recently conducted an in-depth study that gave the following:

So far in this series, we’ve talked about whether Local Search is important for marketing your own business online, how to determine who your strongest online competitors are, how to tell if your competitors have claimed their listings and how to determine which categories in which to place your business. Now, we’ll talk about citations [...]

This brief post is all about how you can attract more high quality clients or make more sales, by understanding and servicing the needs of your marketplace. For example, if Bob is really hungry and he smells something great cooking from a nearby food outlet, it will immediately capture his attention and he will almost [...]