As I wrote in my June 30 post on consolidation among marketing automation vendors, I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to [...]

In the past year or so, I’ve been at a number of technology platform user summits and at some point on the agenda, there is always the product feature enhancement announcements. With much fanfare I listen as they roll out enhancement after enhancement, and I can’t  help thinking: do people really use all these features?

Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who’s doing it right’ in social media. And, for good reason.  Zappos [...]

Like many bloggers, I have already started reading some “predictions” for 2010 – which often take lessons learned for 2009 and project them into the next year. For my own part, I have done these sorts of blog posts before and the tough thing is to highlight things which will be relevant not just on [...]

The $500bn global marketing industry is driven by metrics. TVRs, GRs, OTS, TGI, ABC, BARB, CPC, CPA, PI, CPM, frequency, benchmarking, response, reach, hits – the range of measurement systems has exploded as the complexity of marketing continues to increase. Which has led to a gaming mentality among some parts of the industry, where almost [...]

Internet marketers can take a leaf out of the movie “Peaceful Warrior” and apply techniques for success to their marketing campaigns. Based on a book by 1964 World Trampoline Championship winner and co-captain of the 1968 NCAA University of California gymnastics team, Dan Millman, the movie Peaceful Warrior contains a number of success lessons. Dan [...]

Here’s an excellent post from the folks at Leftbrain Marketing Automation, a Marketbright Partner, 5 Common Myths About Marketing Automation: