August 17, 2017

Research Basics For Smarter Online Marketing

November 26, 2012 Lee Odden

Long before an army goes into battle, intelligence organizations have been busy collecting and analyzing information about the opposing threat. The right information and insight could lead to a much more advantageous outcome. Inaccurate information or an absence of competitive research can lead to disaster.

Marketing Trends To Watch in 2011

December 21, 2010 Jen Williams

Marketing trends change with the industry on a semi-regular basis. Depending on what’s technologically new or improved, marketing tactics adjust with those changes and affect the way businesses interact. Harris Interactive, an information gathering group for surveys, polls and web marketing analysis applications, recently conducted an in-depth study that gave […]

What Questions Should You Ask Your Marketing Prospects?

September 14, 2010 Rich Brooks

I’ve been working on some version of this list of questions to ask new prospects over the years. I’m recommitting to asking these questions and getting good answers–even if they challenge people–during our first interview, which is why I’m sharing them here. If you can use these questions in your […]

Learning The Lessons Of Marketing Automation Consolidation

July 27, 2010 David Raab

As I wrote in my June 30 post on consolidation among marketing automation vendors, I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. This is a natural result of a maturing market, as technology-oriented pioneers are replaced […]

Do Endless Marketing Feature Updates Hinder Campaigns?

May 11, 2010 Gord Hotchkiss

In the past year or so, I’ve been at a number of technology platform user summits and at some point on the agenda, there is always the product feature enhancement announcements. With much fanfare I listen as they roll out enhancement after enhancement, and I can’t  help thinking: do people […]

Learning Social Media Marketing From Zappos

February 16, 2010 Brian Chappell

Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who’s doing it right’ in social media. […]

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