May 25, 2017

Microsoft Begins Challenge to Salesforce

April 25, 2017 Staff

Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its […]

When Texts Go Bad: Marketing Lessons From The Fail File

March 7, 2011 Rich Brooks

For your business, it’s critical to deliver on your promises. When you use a marketing tactic to gain a follower, a customer or build your list, there’s usually some promise, explicit or implicit, that it will be worth the person’s time and effort. This is especially true when there’s a […]

Social Brands and the Seven Deadly Sins

February 22, 2011 Kevin Dugan

Companies establishing a social media presence may make some missteps. Some of the brands known for their social presence, including Best Buy and Starbucks, can point to mistakes made along the way and to what the brand learned from it.

Using Crowdsource Marketing Without Aiding Your Competitors

June 8, 2010 Mike Moran

It almost sounds magical–a system with an on-demand supply of incredibly cheap labor (pennies for many tasks) that is available by simply posting a request on a Web site. Amazon’s Mechanical Turk and other crowdsourcing sites have revolutionized the way companies do intensive manual labor on computing tasks. So, you […]

Gaining Marketing Insights From Reality Television

April 13, 2010 Rohit Bhargava

I used to dream of a good marketing TV show. Not one that makes the world of marketing into a scripted drama, like Mad Men. Or one that pretends to be about business but actually ends up being about relationships and emotional conflict like The Apprentice quickly became. The Shark […]

Using Collaboration To Increase Your Marketing Reach

March 16, 2010 Danny Brown

I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missing opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going […]

Learning Social Media Marketing From Zappos

February 16, 2010 Brian Chappell

Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who’s doing it right’ in social media. […]

Is Real Time Search Good For Brand Marketing?

February 2, 2010 Michael Brito

Last week, I wrote a guest post on the Social Media Examiner about real time search and it’s affect on businesses. Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands need to understand the implications. I would suggest […]

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