March 28, 2017

Attract More Clients With The Correct Marketing Message

November 9, 2010 Jim Connolly

This brief post is all about how you can attract more high quality clients or make more sales, by understanding and servicing the needs of your marketplace. For example, if Bob is really hungry and he smells something great cooking from a nearby food outlet, it will immediately capture his […]

Learning Social Media Marketing From Zappos

February 16, 2010 Brian Chappell

Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who’s doing it right’ in social media. […]

How To Benchmark Your Marketing Strategy

November 10, 2009 James Cherkoff

The $500bn global marketing industry is driven by metrics. TVRs, GRs, OTS, TGI, ABC, BARB, CPC, CPA, PI, CPM, frequency, benchmarking, response, reach, hits – the range of measurement systems has exploded as the complexity of marketing continues to increase. Which has led to a gaming mentality among some parts […]

Being A Trusted Authority Is A Powerful Marketing Tool

August 18, 2009 Aaron Wall

Anyone who is a member of of our community likely knows that I am a fan of Cartman. It all comes down to Cartman’s understanding of marketing principals: Being perceived as a trusted authority is a powerful marketing tool for many reasons. Here are a few examples…

Marketing Strategies Are Not Universal

July 21, 2009 Mike Moran

Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google’s. And you’ve probably read about Facebook ads, or perhaps even tried them yourself. And maybe you’ve decided that […]

New Marketing Techniques From SMX London ’09

June 8, 2009 Gareth Davies

Once again SMX London was held at the rather grand New Connaught Rooms in Covent Garden. Unlike the typical chilly days of last November Spring was in the air and to begin the conference Brian Fetherstonhaugh of OgilvyOne took to the stage in front of a packed conference hall to […]

Where Social Media Marketing Is Headed

May 26, 2009 Jim Tobin

Forrester’s recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We’ve clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. […]

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