With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market this year and $2.38 billion in 2019. In the past […]
Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its […]
This brief post is all about how you can attract more high quality clients or make more sales, by understanding and servicing the needs of your marketplace. For example, if Bob is really hungry and he smells something great cooking from a nearby food outlet, it will immediately capture his […]
Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who’s doing it right’ in social media. […]
The $500bn global marketing industry is driven by metrics. TVRs, GRs, OTS, TGI, ABC, BARB, CPC, CPA, PI, CPM, frequency, benchmarking, response, reach, hits – the range of measurement systems has exploded as the complexity of marketing continues to increase. Which has led to a gaming mentality among some parts […]
This week I’ll try something a little different with our BIGLIST of online marketing blogs reviews and share a screen shot of the week’s best looking SEO blog to be added.
Anyone who is a member of of our community likely knows that I am a fan of Cartman. It all comes down to Cartman’s understanding of marketing principals: Being perceived as a trusted authority is a powerful marketing tool for many reasons. Here are a few examples…
Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google’s. And you’ve probably read about Facebook ads, or perhaps even tried them yourself. And maybe you’ve decided that […]