It takes effort to build and operate an online business, while some marketers will spend nearly all their working hours focused on building their business, others will be looking at ways to run their business more effectively. The question is whether it’s possible to reduce the number of hours you’re working on your business AND [...]

When you’re selling something, how do you do it? Are you keeping it simple or are you overselling? In other words, are you using translation marketing or not? In his post today, Chris Brogan discusses the sales cycle and where social media fits into it. Prospects, awareness, leads, customers and evangelists. All great stuff and [...]

Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?