With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market this year and $2.38 billion in 2019. In the past […]
Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its […]
Facebook announced this week that more than 5 million businesses are advertising on the social network each month. That’s up from 4 million monthly advertisers in September 2016 and 3 million in March 2016. Big brand advertisers make up much of the ad spend, but to attract small businesses, Facebook […]
Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]
Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens before the actual production. Companies of all sizes are realizing that […]
Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it […]
I have recently been blogging for the Huffington Post and they use Six Apart‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000. Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich […]
In today’s post, I’m going to give you an example of great marketing and explain how you can build the idea into your business.