Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]
Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens before the actual production. Companies of all sizes are realizing that […]
Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it […]
I have recently been blogging for the Huffington Post and they use Six Apart‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000. Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich […]
In today’s post, I’m going to give you an example of great marketing and explain how you can build the idea into your business.
This morning’s session at Marketing Profs Digital Marketing Forum in Austin is Integrate Video into Your Marketing to Intensify Your Reach and Engagement. We have a full lineup of speakers today: C.C. Chapman– Founder, Digital Dads Jon Schroeder– Multimedia Producer, Crutchfield
This brief post is all about how you can attract more high quality clients or make more sales, by understanding and servicing the needs of your marketplace. For example, if Bob is really hungry and he smells something great cooking from a nearby food outlet, it will immediately capture his […]
Watch this video with Indinero’s founder, Jessica Mah. She’s 20 years old. I’ve known her since she was 16 and she’s always been an aspiring entrepreneur. But look around the house that the co-founders all share. Five geeks sharing rent in Silicon Valley. Keeping expenses down. It’s messy, clothes are […]