August 18, 2017

Why Marketing Is Difficult For Startups

September 28, 2010 Robert Scoble

Watch this video with Indinero’s founder, Jessica Mah. She’s 20 years old. I’ve known her since she was 16 and she’s always been an aspiring entrepreneur. But look around the house that the co-founders all share. Five geeks sharing rent in Silicon Valley. Keeping expenses down. It’s messy, clothes are […]

Learning The Lessons Of Marketing Automation Consolidation

July 27, 2010 David Raab

As I wrote in my June 30 post on consolidation among marketing automation vendors, I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. This is a natural result of a maturing market, as technology-oriented pioneers are replaced […]

Marketing In The Era Of Social Media

July 13, 2010 Brian Solis

Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of vision as much as it was pressured through the democratization of content and the equalization of influence. After years of the socialized media changing how individuals […]

Helping Others Understand Online Marketing

June 22, 2010 Patrick Hare

Recently I was called up for jury duty, which is not unusual in itself, but something happened that I found to be interesting. As a part of a potential jury pool for a DUI case in Phoenix, people in the group and myself were asked a set of questions about […]

Can Experimenting With Your Marketing Hurt Your Business?

May 25, 2010 Mike Moran

I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my talk, “How Web Marketing Changes the Old Marketing Rules.”) I spent lots of time hammering away at how to do […]

Do Endless Marketing Feature Updates Hinder Campaigns?

May 11, 2010 Gord Hotchkiss

In the past year or so, I’ve been at a number of technology platform user summits and at some point on the agenda, there is always the product feature enhancement announcements. With much fanfare I listen as they roll out enhancement after enhancement, and I can’t  help thinking: do people […]

Franchisees Lose In The Internet Marketing Arena

March 2, 2010 Frank Reed

I have been speaking to several owners of local franchises recently about Internet marketing and it has opened my eyes considerably. Purchasing a franchise has long been a way for people to get away from having a “regular” job and live the American Dream of owning a business. In this […]

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