The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]
Uber announced today that they are in the process of rolling out a change to their surge pricing concept, going to a fixed upfront price instead. It doesn’t actually change the price to the rider, but it doesn’t require a mathematical calculation either. It’s clearly targeting people who hate surge […]
Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common […]
Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives.
Here’s a quick tip, to help you dramatically improve the effectiveness of your marketing.
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Some of these posts are mediocre, while others are quite good and provide sound guidance and […]
As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it.
Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on.