March 28, 2017

Paid Premium Subscriptions Considered by Twitter

March 27, 2017 Staff

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services […]

Uber More Transparent To Customers With Fixed Pricing

June 27, 2016 MarketingNewz Staff

Uber announced today that they are in the process of rolling out a change to their surge pricing concept, going to a fixed upfront price instead. It doesn’t actually change the price to the rider, but it doesn’t require a mathematical calculation either. It’s clearly targeting people who hate surge […]

Digital Content Strategies to Interact with Your Audience

November 4, 2014 Lee Odden

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common […]

Why Organizational Culture Matters to Your Marketing

June 18, 2013 Andrea Goldberg

On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Some of these posts are mediocre, while others are quite good and provide sound guidance and […]

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