I have been speaking to several owners of local franchises recently about Internet marketing and it has opened my eyes considerably. Purchasing a franchise has long been a way for people to get away from having a “regular” job and live the American Dream of owning a business. In this day and age with people [...]

Last week, I wrote a guest post on the Social Media Examiner about real time search and it’s affect on businesses. Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands need to understand the implications. I would suggest reading the full article; but [...]

Forrester recently released a new report tracking the future of US interactive marketing through 2014. Authored by Shar VanBoskirk, with Christine Spivey Overby, Niki Scevak, and Angie Polanco, Forrester predicts that interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR).

The $500bn global marketing industry is driven by metrics. TVRs, GRs, OTS, TGI, ABC, BARB, CPC, CPA, PI, CPM, frequency, benchmarking, response, reach, hits – the range of measurement systems has exploded as the complexity of marketing continues to increase. Which has led to a gaming mentality among some parts of the industry, where almost [...]

The latest IPA/BDO Bellwether survey published today (12th October 2009) indicates that marketing spend in the UK fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year.
The survey showed that online marketing budgets have returned to growth, though all other budget categories are still on a [...]

Here’s an excellent post from the folks at Leftbrain Marketing Automation, a Marketbright Partner, 5 Common Myths About Marketing Automation:

This week I’ll try something a little different with our BIGLIST of online marketing blogs reviews and share a screen shot of the week’s best looking SEO blog to be added.