[Note from Lee: This week's guest post is from someone I've known from the Search Marketing world for a long time. Bryan Eisenberg is a Wall Street Journal & New York Times Best Selling Author, popular keynote speaker and well respected guru in all things related to marketing and conversion optimization. We serve on the [...]

For your business, it’s critical to deliver on your promises. When you use a marketing tactic to gain a follower, a customer or build your list, there’s usually some promise, explicit or implicit, that it will be worth the person’s time and effort. This is especially true when there’s a certain amount “what’s behind door [...]

Marketing trends change with the industry on a semi-regular basis. Depending on what’s technologically new or improved, marketing tactics adjust with those changes and affect the way businesses interact. Harris Interactive, an information gathering group for surveys, polls and web marketing analysis applications, recently conducted an in-depth study that gave the following:

So far in this series, we’ve talked about whether Local Search is important for marketing your own business online, how to determine who your strongest online competitors are, how to tell if your competitors have claimed their listings and how to determine which categories in which to place your business. Now, we’ll talk about citations [...]

This brief post is all about how you can attract more high quality clients or make more sales, by understanding and servicing the needs of your marketplace. For example, if Bob is really hungry and he smells something great cooking from a nearby food outlet, it will immediately capture his attention and he will almost [...]

Most business owners start with a pretty good idea of who they are competing against before they even set up shop. This is valuable information that can help you overcome a deficit of knowledge that you may not even know you have. Just as competitor knowledge is valuable for offline businesses, a business owner must [...]

Watch this video with Indinero’s founder, Jessica Mah. She’s 20 years old. I’ve known her since she was 16 and she’s always been an aspiring entrepreneur. But look around the house that the co-founders all share. Five geeks sharing rent in Silicon Valley. Keeping expenses down. It’s messy, clothes are around. It’s not a showcase [...]