August 17, 2017

Being A Trusted Authority Is A Powerful Marketing Tool

August 18, 2009 Aaron Wall

Anyone who is a member of of our community likely knows that I am a fan of Cartman. It all comes down to Cartman’s understanding of marketing principals: Being perceived as a trusted authority is a powerful marketing tool for many reasons. Here are a few examples…

Marketing Strategies Are Not Universal

July 21, 2009 Mike Moran

Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google’s. And you’ve probably read about Facebook ads, or perhaps even tried them yourself. And maybe you’ve decided that […]

Experiment With Your Marketing To Make It Work

June 23, 2009 Mike Moran

Most of you know that I wrote a book on Internet marketing called “Do It Wrong Quickly”–but some overlook how important the “quickly” part is, because otherwise you’re just doing it wrong. The point of the book is to experiment with your marketing until something starts to work. You can’t […]

Where Social Media Marketing Is Headed

May 26, 2009 Jim Tobin

Forrester’s recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We’ve clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. […]

Display Ads Build Brand Awareness

December 16, 2008 Andy Beal

Whenever I’m asked “what type of click-thru-rate do ads on Marketing Pilgrim receive?” my reply often suggests that the inquirer take a look at Google AdWords, if they’re only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but […]

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