June 27, 2017

Focus On Your Social Media Strategy First

April 27, 2010 Lee Odden

It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and […]

Gaining Marketing Insights From Reality Television

April 13, 2010 Rohit Bhargava

I used to dream of a good marketing TV show. Not one that makes the world of marketing into a scripted drama, like Mad Men. Or one that pretends to be about business but actually ends up being about relationships and emotional conflict like The Apprentice quickly became. The Shark […]

Using Collaboration To Increase Your Marketing Reach

March 16, 2010 Danny Brown

I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missing opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going […]

Learning Social Media Marketing From Zappos

February 16, 2010 Brian Chappell

Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who’s doing it right’ in social media. […]

Is Real Time Search Good For Brand Marketing?

February 2, 2010 Michael Brito

Last week, I wrote a guest post on the Social Media Examiner about real time search and it’s affect on businesses. Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands need to understand the implications. I would suggest […]

The Evolution Of Social Marketing

January 19, 2010 Brian Solis

Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn’t do however, is write about the endless predictions for the future of marketing, media, business, […]

Interactive Marketing To See Large Growth In 2010

December 22, 2009 Brian Solis

Forrester recently released a new report tracking the future of US interactive marketing through 2014. Authored by Shar VanBoskirk, with Christine Spivey Overby, Niki Scevak, and Angie Polanco, Forrester predicts that interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR).

How To Benchmark Your Marketing Strategy

November 10, 2009 James Cherkoff

The $500bn global marketing industry is driven by metrics. TVRs, GRs, OTS, TGI, ABC, BARB, CPC, CPA, PI, CPM, frequency, benchmarking, response, reach, hits – the range of measurement systems has exploded as the complexity of marketing continues to increase. Which has led to a gaming mentality among some parts […]

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