May 25, 2017

Study Finds The Most Effect Video Ad Format

April 18, 2017 Staff

The results of a scientific media trial by YuMe examining the impact and value of pre-roll, mid-roll, outstream and social video across multiple screens, including mobile and PC, found that pre-roll is distinctly the most preferred video ad formats Compared to mid-roll and outstream, pre-roll is considered the least interruptive […]

Facebook Seeing Huge Growth In Advertisers

April 14, 2017 Staff

Facebook announced this week that more than 5 million businesses are advertising on the social network each month. That’s up from 4 million monthly advertisers in September 2016 and 3 million in March 2016. Big brand advertisers make up much of the ad spend, but to attract small businesses, Facebook […]

Marketers Will See Pre-Roll Video Ad Programs On Periscope

March 31, 2017 Staff

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue. “As video viewership on Twitter continues to grow, video has become an increasingly important […]

Creative Brand Ads Just Drove Up Downloads of Lyft’s App

March 14, 2017 Staff

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]

Dark Social Marketing Is Out Of Control!

June 10, 2016 MarketingNewz Staff

Global Dark Social sharing is now 84% of all consumer sharing of publisher and marketer content according to a new study by RadiumOne. Dark Social activity is considered to be sharing of content via private channels such as email or messaging. According to the study, Dark Social shares as a […]

The One CES 2015 Trend Marketers Should Care About

January 6, 2015 Rohit Bhargava

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly […]

Digital Content Strategies to Interact with Your Audience

November 4, 2014 Lee Odden

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common […]

1 2 3 4