August 18, 2017

Learning Social Media Marketing From Zappos

February 16, 2010 Brian Chappell

Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who’s doing it right’ in social media. […]

The Evolution Of Social Marketing

January 19, 2010 Brian Solis

Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn’t do however, is write about the endless predictions for the future of marketing, media, business, […]

Being A Trusted Authority Is A Powerful Marketing Tool

August 18, 2009 Aaron Wall

Anyone who is a member of of our community likely knows that I am a fan of Cartman. It all comes down to Cartman’s understanding of marketing principals: Being perceived as a trusted authority is a powerful marketing tool for many reasons. Here are a few examples…

Marketing Strategies Are Not Universal

July 21, 2009 Mike Moran

Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google’s. And you’ve probably read about Facebook ads, or perhaps even tried them yourself. And maybe you’ve decided that […]

Experiment With Your Marketing To Make It Work

June 23, 2009 Mike Moran

Most of you know that I wrote a book on Internet marketing called “Do It Wrong Quickly”–but some overlook how important the “quickly” part is, because otherwise you’re just doing it wrong. The point of the book is to experiment with your marketing until something starts to work. You can’t […]

New Marketing Techniques From SMX London ’09

June 8, 2009 Gareth Davies

Once again SMX London was held at the rather grand New Connaught Rooms in Covent Garden. Unlike the typical chilly days of last November Spring was in the air and to begin the conference Brian Fetherstonhaugh of OgilvyOne took to the stage in front of a packed conference hall to […]

Where Social Media Marketing Is Headed

May 26, 2009 Jim Tobin

Forrester’s recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We’ve clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. […]

Is Social Media Immune To The Recession Woes?

April 28, 2009 Brian Solis

Fueled by a combination of popularity, curiosity, necessity, strategy, and trendiness, marketers are embracing a new recipe that injects a proactive, social approach to outbound communications and engagement – with or without all of the answers before they jump in. This approach, while courageous, has required faith, conviction, and champions […]

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