Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who’s doing it right’ in social media. And, for good reason.  Zappos [...]

Forrester recently released a new report tracking the future of US interactive marketing through 2014. Authored by Shar VanBoskirk, with Christine Spivey Overby, Niki Scevak, and Angie Polanco, Forrester predicts that interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR).

Salesmanship has always been a little bit about hype. Putting a shine on what you’ve got. Painting it in the best possible light. You get the idea. But when it crosses a line, it becomes fooling your customers. Not only is it unethical, but it doesn’t really work very well anymore. The Internet makes it [...]

There’s a lot of talk around the interwebs about building a business by making passive income. You know — the kind of income that brings sales into your business when you’re sleeping and turns your email box into a cash register — ka-ching, ka-ching! For most people that means they need to [...]

Here’s an excellent post from the folks at Leftbrain Marketing Automation, a Marketbright Partner, 5 Common Myths About Marketing Automation:

If ever a cause was near & dear to me, this is definitely one of them. As an affiliate manager, affiliate marketing is my livelihood.  Over the last year, several states have introduced legislation defining affiliates as tax nexus for businesses.  This means that if a merchant has affiliates in a state with this [...]

Anyone who is a member of of our community likely knows that I am a fan of Cartman. It all comes down to Cartman’s understanding of marketing principals:
Being perceived as a trusted authority is a powerful marketing tool for many reasons. Here are a few examples…