OK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large. (Well, at least our readers but who’s counting?) I risk being ostracized by just about everyone when I reveal the following: Business [...]

I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my talk, “How Web Marketing Changes the Old Marketing Rules.”) I spent lots of time hammering away at how to do it wrong quickly, how to [...]

In the past year or so, I’ve been at a number of technology platform user summits and at some point on the agenda, there is always the product feature enhancement announcements. With much fanfare I listen as they roll out enhancement after enhancement, and I can’t  help thinking: do people really use all these features?

I used to dream of a good marketing TV show. Not one that makes the world of marketing into a scripted drama, like Mad Men. Or one that pretends to be about business but actually ends up being about relationships and emotional conflict like The Apprentice quickly became. The Shark Tank on ABC comes close, [...]

Last week Google Adwords announced that it is rolling out a feature called “Remarketing”. This feature is essentially “Retargeting” which I described in my blog post Retargeting 101 How does it work?

Salesmanship has always been a little bit about hype. Putting a shine on what you’ve got. Painting it in the best possible light. You get the idea. But when it crosses a line, it becomes fooling your customers. Not only is it unethical, but it doesn’t really work very well anymore. The Internet makes it [...]

There’s a lot of talk around the interwebs about building a business by making passive income. You know — the kind of income that brings sales into your business when you’re sleeping and turns your email box into a cash register — ka-ching, ka-ching! For most people that means they need to become affiliated with [...]