June 29, 2017
Ruth Stevens
About Ruth Stevens
Ruth is a consultant for customer acquisition and retention, for consumers & B2B clients. She has a long running career in Marketing, working for various companies during her career.

B2B: Where Social Media Meets Direct Marketing

September 24, 2012 Ruth Stevens

Business marketers have embraced social media with enthusiasm.  One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.