June 29, 2017
Rohit Bhargava
About Rohit Bhargava
Rohit Bhargava is the Vice President for Interactive Marketing with Ogilvy Public Relations Worldwide. http://rohitbhargava.typepad.com

The One CES 2015 Trend Marketers Should Care About

January 6, 2015 Rohit Bhargava

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly […]

5 Things For Marketers To Love About The New Myspace

January 15, 2013 Rohit Bhargava

Myspace is back, and you’re probably already thinking about the best jokes you can share about its return. It’s hard to remember a brand launched with such dramatically low expectations as MySpace – but if my first experience using the new site is any indication, the new Myspace may be […]

Maximizing Your Marketing Impact

January 4, 2011 Rohit Bhargava

Stacy’s Pita Chips had an unlikely beginning as a business. Starting out as a street vendor in a sandwich cart in Boston, Stacy had a predictable problem. If you sell food on the street and winter in Boston comes around, how do you keep people lined up waiting for their […]

Gaining Marketing Insights From Reality Television

April 13, 2010 Rohit Bhargava

I used to dream of a good marketing TV show. Not one that makes the world of marketing into a scripted drama, like Mad Men. Or one that pretends to be about business but actually ends up being about relationships and emotional conflict like The Apprentice quickly became. The Shark […]

Unlocking The Passion Of People With Your Marketing

January 5, 2010 Rohit Bhargava

Like many bloggers, I have already started reading some “predictions” for 2010 – which often take lessons learned for 2009 and project them into the next year. For my own part, I have done these sorts of blog posts before and the tough thing is to highlight things which will […]