People are trained to follow authority figures. How can you establish your authority in your web marketing and social media activity?
For your business, it’s critical to deliver on your promises. When you use a marketing tactic to gain a follower, a customer or build your list, there’s usually some promise, explicit or implicit, that it will be worth the person’s time and effort. This is especially true when there’s a […]
In my ongoing quest to learn all I can about using QR Codes, I attended the Maine Marketing Association’s lunch & learn on QR Codes in Marketing today.
I’ve been working on some version of this list of questions to ask new prospects over the years. I’m recommitting to asking these questions and getting good answers–even if they challenge people–during our first interview, which is why I’m sharing them here. If you can use these questions in your […]