Microsoft has added a new ad rotation feature to adCenter. The functionality is expected to roll out to all advertisers in a couple of weeks. Using the ad rotation feature, advertisers will be able to either rotate the ads by to “optimize for clicks” or “rotate ads more evenly” (irrespective of clicks […]
In this session of SMX New York 2011 Day 3, the eminent panelists discusses about the importance of re-marketing and re-targeting, as well as the best practices involved. The session gives a deep insight on this new breed of advertising, as well as tips, tactics and top-notch best practices for […]
Google conducted a study titled, “The Mobile Movement: Understanding Smartphone Users” with Ipsos OTX late last year, 2010. The study observed 5,013 adult smartphone Internet users in the US. The study has some interesting findings, according to which a mobile movement seem to be in process. Here’s a summation of […]
The last session of day 3 was about In-house SEO, PPC and campaigns. It covered all the issues experienced by in-house search marketers, which are similar to issues faced by SEO agencies, while performing SEO and PPC campaigns.