May 25, 2017
Lee Odden
About Lee Odden
Lee Odden is President and Founder of TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices.

Necessary Skills For Modern Marketers

October 20, 2015 Lee Odden

Recently I gave a goals, vision, mission presentation internally at our agency and an important part of it centered around the marketing skills needed individually and collectively to reach our goals. The basic analysis of the published skills of our own team in preparation for my presentation revealed we have a collective 700+ skills listed […]

Four Tips For Creating Content That’s Different From The Pack

April 20, 2015 Lee Odden

Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy […]

Utilize Content Marketing For Stronger SEO Standing

March 3, 2015 Lee Odden

Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it […]

Digital Content Strategies to Interact with Your Audience

November 4, 2014 Lee Odden

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common […]

Understand How To Meet Customer Needs

August 27, 2013 Lee Odden

The moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some blindness towards the bigger picture.

Mari Smith Offers Tips For Successful Facebook Marketing

August 6, 2013 Lee Odden

When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness […]

Research Basics For Smarter Online Marketing

November 26, 2012 Lee Odden

Long before an army goes into battle, intelligence organizations have been busy collecting and analyzing information about the opposing threat. The right information and insight could lead to a much more advantageous outcome. Inaccurate information or an absence of competitive research can lead to disaster.

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